Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO). Because you know your business inside and out, you may not have the same mindset as potential customers. The terms and phrases you might use to locate your products or services on the web may not align with the keywords used by shoppers. Keyword research helps you identify what areas of your marketing strategy are improving your bottom line, and what areas of your company consumers are most interested in. Keyword research is important because ranking for the right keywords can make or break your website and therefore it is one of the most important, valuable, and high return activities you can do. And don’t forget, every page on your website will likely need to be optimized for very different keywords. With a tech-savvy B2B SEO Agency who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment.
SEO Statistics You Can't Ignore
Below are a few collated SEO statistics that prove the power of organic search engine optimization and search engine marketing.
- The #1 result in Google’s organic search results has an average CTR of 31.7%.
- 54% of smartphone users search for business hours and 53% search for directions to a local store.
- The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords.
- 90.63% of pages get no organic search traffic from Google.
- About 45% of global shoppers buy online and then pick up in-store.
- The number of comments, views, shares, and 'likes' has a strong correlation with higher YouTube rankings.
Unless you want to become a
yourself, there is no point in spending your time trying to keep up with Googles changes.
Improve Your Backlink Profile
Backlinks bring direct traffic to your website and that traffic can turn into a conversion on your site and this is probably the second most popular benefit – it’s great to see a backlink on an external site generating sales for you. Google penalizes websites with low-quality backlinks such as those that link to spam. This is why having highly valuable backlinks is important. They may determine whether your page appears at the top of search results or not. Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you. Even if you don’t have the time to create new content, broken link building allows you to capitalize on content that’s already on your site. SEO is a very competitive industry, and the work quality of a professional Professional SEO Service is essential.
Reach Mobile Consumers Through A Local SEO Plan
If a location of a business doesn’t serve customers face-to-face during its open hours, it’s not eligible for a GMB listing and will not be able to conduct a full local search marketing campaign. Don’t forget that local Google searches are performed from many different devices and apps. Assuming the competitors in your niche are a step ahead of you and are attracting all your potential customers even though the quality of your products or services exceeds theirs, it becomes imperative to be found by the right people at the right time. The idea is to show up on the first page of the local search engine results so that your business is visible to your potential customers. This is where Local SEO becomes a saving grace. Perform a local SEO audit. If you are looking for a SEO Specialist to help you with your Google rankings, then a simple Google search should suffice.
Serve Content That Matches Local User Expectations
Getting International SEO right requires specialist technical knowledge. Avoid Google Translate as much as possible. In order to target multiple languages, you’ll need to create a multilingual website and translate/localize your content. Localized and optimized websites are the easiest, quickest and most cost effective route to developing your sales, brands and businesses globally. Working with a SEO Agency can be extremely beneficial to your business.
Search Marketing is essential as an umbrella for the rest of your marketplace messaging. Act only on the guiding principles that wil do the most justice to your business and the people that comprise it.
You can check out supplementary info on the topic of Freelance SEO Consultants in this